At 7:30a.m of 4th November, “2018 Hangzhou Marathon” started with a shot in the plaza of Huanglong Sports Center, Hangzhou. Among 35,000 players, “KUKA Jogging Crew” undoubtedly constituted the most wonderful landscape with its great vitality and passion.

Good men are attached to families and women who get used to jogging are more family-oriented!

In this Hangzhou Marathon, runners of “KUKA Jogging Crew” took part in five groups of competitions, including Full Marathon, Half Marathon, Small-scale Marathon, Lovers’ Marathon and Family Marathon. The crew members ranged from grassroots employees to CEO of the company. Some lovers ran hand in hand, while some three-member families took part in the marathon. All of them reflected KUKA employees’ enthusiasm about sports and opportunistic lifestyles.

Zifu Wu, a member of KUKA, acted as official pacer in this Hangzhou marathon. Zifu Wu, who has taken part in marathon for over 5 years, is really a veteran in marathon. To perform his duties as official pacer, he tried his best to encourage runners to finish their running within the time limit as many as possible. At the end of the competition, he accurately controlled the net results within 3 hours, 59 minutes and 59 seconds. For Zifu Wu, jogging has become his lifestyle. “Run, life is like a marathon and business career is also like a marathon.”

Xiaopei Yin, a member of the “Kuka Jogging Crew” who took part in the Family Marathon, has shown great enthusiasm for running. Taking part in the Family Marathon Hangzhou had been one of her wishes. KUKA is a lifestyle, so is running.

By running, I can concentrate on my work and life more energetically. “I can not only do everything in a better-planned manner more efficiently, but also foster good living habits and constantly challenge myself!”

“KUKA Jogging Crew” and Marathon Spirit

With consumption upgrades, growing importance has been attached to quality of services in the home industry. As a “l(fā)eading home brand in China”, KUKA not only integrates its service concepts into its products and services, but also actively takes part in Marathon, public welfare and other projects.

In Hangzhou Marathon, KUKA not only assigned a powerful jogging crew, but also set up a KUKA supply station for sharing love and helping runners. To be family-oriented, we have to firstly keep sound physical energy. The supply station supplied enough water, functional drinks and fruits and so on, in order to supplement energy for players who were unremitting running forward. This is also an important manifestation of KUKA’s close attention to sports and public welfare.

Sports, which are important ways for making a country strong, powerful and prosperous, carry forward dreams of nations. The “sports spirit” that KUKA highlights didn’t emerge on a whim. For years, KUKA has organized tens of thousands of meters running for its employees. In this company, year-end bonuses are associated with personal health reports...Sports spirit has become a part of KUKA for quite a long period. In addition, KUKA supplied sofas and products to the Training Council, State General Administration of Sport in 2012. Its products have become exclusive ones for athletes’ apartments, training centers, training councils and physiotherapy rehabilitation organizations. Thus, KUKA Home has not only integrated positive and opportunistic Olympic elements into its enterprise cultures, but also acquired deeper understanding about corporate cultural construction.

KUKA sport industry, furniture distribution across industries

With the improvement of people’s consumption and living standards, sports industry, which is an integral part of national economy, has played more and more critical roles in economic structures. These years, it has been very common that enterprises of the home industry carry out their marketing across the sports industry.

KUKA actively implements dual-drive strategies for “industrial investments”. In its industry chain, it plans formats for “manufacturing and retail”. So far, it has owned scores of subsidiaries home and abroad, including KUKA Home, KUKA Industry, KUKA Investment, Lingshang Home, Shanghao Aofan, Beijing Shichuang, Rolf Benz, Rocky Design and Shuangke Technology. It focuses on home design, making and creation. In addition, it gets involved in other fields such as commercial real estates and financial investments.

Under the macro environment of public body building, it has become inevitable for the home industry to develop across the sports industry. In this Hangzhou Marathon, KUKA, on one hand, has performed branded sports marketing to consolidate “sports spirit” of its enterprise cultures; on the other hand, its participation in that marathon was his trial for exploring layout of the sports industry, with great significance for strategies and development of KUKA.